JennAir
JennAir is the kickass, eyeliner-wearing black sheep of the luxury appliance world. Our job was to show just how lame the rest of the category really is.
The entire shoot was done on The Volume, using fully CGI backgrounds.
Refrigerator
JennAir’s black interior fridge makes the dull-white competitors look more boring than ever.
Range
We secretly hid some bear growls in the mix. Turn the volume up at your own risk.
Dishwasher
Our violinist actually played this riff every single take. And did so flawlessly.